Introducing Gaia,

Gaia is a global marketing powerhouse founded by two dynamic female entrepreneurs with a deep understanding of the evolving music landscape and superfan culture. We connect brands and artists with their most passionate audiences using innovative strategies and a research backed, ethnomusicology approach.

Our Vision

We elevate rising artists who are ready to take their brands to the world. The industry may call their homes “emerging markets,” but we know the truth. These places are not emerging. They are influential, electric, and overflowing with brilliance that deserves to be seen.

From Colombia to Nigeria to Japan, we move with communities that pulse with culture and creativity. They shape global music every day, yet their stories rarely receive the spotlight they deserve in Western media. As women of color, we understand the power of being visible and the responsibility of creating space for others across borders.

Our mission is to make that visibility impossible to ignore. Through culturally fluent strategy and storytelling that resonates, we champion artists, honor their roots, and open pathways that once felt unreachable. We are here to expand possibility and help the next generation of global creatives step into their power.

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Our Goal

At Gaia, we educate, connect, and champion the inclusion of rising music markets on the global stage: all through the power of strategic superfan engagement.

We believe that real impact starts with the fans, and tangible equity starts with being seen.

A Global Team For Global Solutions

With team members based in Seoul, Accra, and New York City, we’re not just studying global markets, we’re living in them. Our on-the-ground presence gives us a direct line to the cultures, communities, and creative movements shaping the future of music.

This isn’t global strategy from a distance: it’s storytelling with roots.

Our services